6 creative and inspiring not-for-profit case studies
Not-for-profits have a tough time battling audience complacency. Doing nothing is the easy option. Especially when faced with a deluge of communications from a saturated charity market.
Finding a way to cut through the clutter and motivate action, when awareness and understanding of a cause may be low, is a big challenge that requires bold, inspirational marketing. Made even harder by an increasingly fragmented media environment where audiences float across channels and devices, dipping in and out at will.
We’ve picked out 6 case studies that have approached the task with creative flair and clear, simple ideas that transfer across all brand touch points.
Teach First, Challenge the Impossible
IE Brand make a rousing appeal to fix the injustices of an education system that favours the better off. The approach fused feelings of outrage with a positive vision of change to deliver a striking, high impact campaign that took Teach First out of their comfort zone.
Learn more on the IE Brand website.
Motor Neurone Disease Association, My Eyes Say
The MNDA ‘My Eyes Say’ campaign connects with one shocking fact - in the advanced stages, many of those living with MND are only able to move their eyes. Big Dog built a nationwide multi-channel campaign around this key insight. A campaign that ultimately reached 12 million people across the UK.
Learn more on the Big Dog website.
Living Streets, Let’s Create a Walking Nation
Our Design Agency reinvigorated a legacy charity with a new purpose, a new bright identity, and a compelling messaging hierarchy. It cleverly appeals to a collective, positive vision for society that we all want to be part of.
Learn more on the Our Design Agency website.