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Hewlett Packard appoints Rascal Creative to launch their latest laptop across Asia

Rascal Creative, a Leeds and London based strategic, creative and video production agency was appointed by Hewlett Packard (HP) Asia to create and produce digital out-of-home (DOOH) advertisements, online commercials and social media event coverage to launch the HP Elite Dragonfly laptop.

The integrated agency developed the creative strategy and delivered 3D motion graphics to promote the new laptop, whilst raising awareness of the Empire launch event held in Tokyo. The 3D graphics were created for the iconic Shibuya crossing and adapted for Tokyo’s public transport screens. The objective was to drive a sustained digital campaign, reaching out to millennials and executives on the go.

Travelling to Tokyo, Rascal was also appointed to shoot, direct, produce and live-edit the entire launch event which was held at the prestigious Trunk Hotel. Working with influencers and HP leaders across Asia, Rascal produced social content to promote the event across Instagram and Facebook.

Ben Ducker, Creative Director at Rascal said: “It’s been exciting to bring the launch of this product to life across so many platforms, ensuring creative consistency in each, from impressive DOOH (Shibuya crossing) to online commercials featuring influencers across Asia, engaging with social media content for the event.”

Tom Goh, Regional Product Marketing Lead for Commercial Personal Systems at HP said: “We are really impressed with the quality of work and agile nimbleness of Rascal’s production and delivery, as well as the out of the box creative thinking Rascal have demonstrated.”

Rascal has also been appointed by HP to carry out the next phase of online content following the event.