Lovers stepped in to help the brand reclaim its cherished place in the hearts of audiences.
No London cultural centre contains as much eclecticism as Ally Pally; music stages, sporting arenas, skate park, theatre, boating lake and 196 acres of parkland. Our 'pleasure dome simplicity' logo seeks to put a lid on it all, along with a colour palette that celebrates breadth.
Ally Pally’s new brand voice channels a colourful cast of characters from its past and present, borrowing vocal techniques from BBC pioneers, Victorian daredevils and other dreamers. We jotted the recipes in a pocket book for easy reference by the palace’s brand team.
Brand identities live of die in their application. We helped the palace roll out a raft of new touch points from merchandise to signage, digital communications and event campaigns. Thorough guidelines and an in-person handover process were key to securing longterm success.
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