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With the evolution of augmented reality technology and, in particular, the launch of Apple’s ARKit and Google’s ARCore, Argos were able to tap into the power of AR to help solve some of the biggest pain points their customers face when shopping for furniture – what will this product look like in my home, which colour looks best, and does it actually physically fit in my room?

Answering these key questions enables Argos to not only help their customers through the purchase journey but, crucially, also helps them reduce the cost to the business of handling returns on large, costly items when a customer realises that the product isn’t quite what they expected.

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