The use of animated emblems enhances the users' understanding of BHP’s service offering, sparking their interest and subsequently ensuring BHP keep their website visitors engaged. These detailed graphics enhance the platform aesthetics and are in keeping with the brand, maintaining essential brand recognition.
The outline of BHP’s logo in the background uses a parallax effect has had a great response. It helps the site move from a 2D to 3D effect, allowing the web pages to appear more dynamic and interactive with the user.
Using a minimal design look, a simple layout and a split-screen on the navigation, we relieved users of continuous scrolling, bringing forth an easily digestible layout. The burger menu design allows the site to remain clean and simple, ensuring all content is easily digestible.