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A radical re-design for this traditional brand, who’s core Teething Biscuits product has been used by five generations of parents. Understanding that parents shop for their baby’s based on emotion, it was paramount to connect with them on an emotional level. Bickiepegs is more than a product name it's a brand to believe in, and so we created the ‘Wonderful World of Bickiepegs’ - a fantastic child friendly place of animal wonder, inspired by children’s story books. The modern, child-friendly and approachable design will help future-proof the brand for many more generations to come!
Babies and Children
Food & Drink