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Borough Market

Following their requests for logo development for several Borough Market sub-brands it was quickly apparent they needed consistency across the brand, a clear differentiation of the brand architecture and customer pillars, and clear comprehensive brand guidelines.
This work helped to validate the brand position and inform the comms plan. In order to provide synergy and clarity for the main Masterbrand and sub-brands we developed a brand architecture, customer and brand pillars so each offering has it's own identity, sub-brand logo redesigns, colours, fonts, tone of voice and customer profiles and comprehensive brand guidelines. Our work also led to a full redevelopment of the website.

This project gave them an updated masterbrand visual id, clear customer and brand pillars to define their various offerings, and clarity for everyone who touches the brand (employees, suppliers, customers) which enable the teams to move away from a siloed branding and communications approach.
Branding
Community
Retail