They wanted the new brand and innovative new digital platform that followed, to reflect their unique approach to training gas engineers.
From the very beginning, we knew it was the people of Brookhouse that make their house a home. The concept of an inclusive space, a safe haven for anyone looking for new opportunities, evolved into the ‘Home of Expert Training’ tagline. Our designers utilised their conceptual home icon to create key elements of the new logo.
The new brand design element was used throughout: representing the key business values, creating a bespoke pattern to be used on, and off-line, framing power statements, images and videos. Within the training facilities, the house icon is a foundation of the wayfinding system, reassuring and informing students at all times.