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Live for the Story is Canon’s new visual storytelling brand proposition, created to inspire customers to shoot, remember and share the stories they create every day. Our brief was to design bundle kit packaging and guidelines able to bring those stories to life throughout the range. The bundle kit packaging architecture is designed to connect and communicate in an emotive way, also enabling different audiences and channels to flex. Using bold type and engaging photography, the new packaging invites customers to share experiences and tell their own story with Canon.
Visual Arts