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By Walker
Co-Ownership was a confused brand. It was a complicated product that was misunderstood by the public. Who was it for? Who was behind it? How did it work?

First-time buyers are finding it harder than ever to get on the property ladder. Co-Ownership offers a great solution but they needed to get away from pre-existing negative perceptions: A rebrand was required.

Elements designed to date include the new brand logo, full stationery suite including letterheads and business cards, email signatures, POS items, merchandising, signage, posters and a suite of core brochures. Copywriting support was also provided to bring a new friendly tone of voice to all communication to match the new brand personality, conscious of the seriousness of the information that needs to be communicated.