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Co-ownership

By Walker
Co-Ownership was a confused brand. It was a complicated product that was misunderstood by the public. Who was it for? Who was behind it? How did it work?

First-time buyers are finding it harder than ever to get on the property ladder. Co-Ownership offers a great solution but they needed to get away from pre-existing negative perceptions: A rebrand was required.
Branding
Campaign
Property

Elements designed to date include the new brand logo, full stationery suite including letterheads and business cards, email signatures, POS items, merchandising, signage, posters and a suite of core brochures. Copywriting support was also provided to bring a new friendly tone of voice to all communication to match the new brand personality, conscious of the seriousness of the information that needs to be communicated.