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Rave was tasked with promoting Cybex’s new rotatable pushchair, the Eezy S Twist.

Rave worked with two influencers to create a social stunt video. Filmed in various locations across London, the ‘Cybex Urban Race’ video showcased the features of the pushchair and was issued to media and pushed out on social channels. Influencers created shareable content throughout the month on their main social channels, resulting in a total of over 17,000 likes.

Further brand awareness was created through an exclusive twist themed press event in London where journalists and influencers could see and test the product first-hand. Influencers and press were sent the pushchair after to review, resulting in further brand awareness.

More than 25 pieces of coverage were achieved with a reach of over 5 million.
Babies and Children