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Fostering & Adoption

By Tangent
North Lanarkshire Council's Fostering and Adoption service provides invaluable support matching children with alternative carers.

We developed a campaign that leads with a positive tone, presenting the overarching realities of the fostering and adoption process through everyday experiences. A bold typographic style, bright colours, playful illustrations and a simple and direct campaign line that can be adapted for different audiences and applications.
Branding
Babies and Children
Community
Government
Not-For-Profit