Establishing a strong visual identity and striking collateral for a full-service London law firm. Howard Kennedy were in need of a creative partner to execute their newly developed brand strategy. The challenge was to clearly communicate their new strategy along with repositioning themselves as a more personable law firm amongst their competitors. We worked closely with the Howard Kennedy team to develop a deep understanding of why their new strategy had been articulated as ‘straightforward’ advice for ambitious clients’. Speaking with employees at all levels of the firm we realised that Howard Kennedy’s approach to clients is far more invested, personal and relaxed.