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Islington Wharf Locks

By Cuckoo
Cuckoo were appointed to develop the visual identity for Islington Wharf Locks, a residential development located in Ancoats, Manchester. It’s recently been voted one of the hippest places to live in the UK. The development therefore had to cut-through against many competing scheme in Ancoats and the city centre.

Islington Wharf Locks target audience desire a certain bohemian style in their lives. Our concept was to evoke this though abstract bold photography, positioned without boundaries or needless clutter, in large square spaces. The imagery told it’s own story with essences of fashion, art, the city, water, family and home. By adopting the largest format achievable — full bleed hoarding, vinyl record inspired brochure and takeover website — Islington Wharf Locks evoked a confidence that would live long in the lives of many.