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Jane Goodall Institute

Don't let them disappear.

With a shared passion for conservation, existing client Leonardo DiCaprio Foundation, partnered with the Jane Goodall Institute for a campaign to raise awareness for ape conservation and their habitats.

Superfried were commissioned to develop the design, identity and promo animation for a t-shirt flash sale in association with Represent.

Dr Jane Goodall is one of the world's most famous conservationists and scientists. She embarked on her pioneering research of wild chimpanzees in 1960, and 58 years later, Jane still spends over 300 days a year on the road in her relentless pursuit for conservation, research and education.