Joe Wicks, The Body Coach, is a man on a mission to improve the nation’s health. We loved creating a bold brand to launch his growing empire. Teaming up with Global Merchandising Services, we created an identity that is flexible enough to work across the product ranges, and communicates Joe’s energy and enthusiasm. We designed a bespoke typeface for the logo to give it a friendly appearance. Using bright colours, we gave the guidelines the fun and energy that Joe is all about. We then expanded the brand identity to cover photography, packaging and tone of voice. Bosh, we smashed it!