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Lazard

CHALLENGE
How do you get your sustainable investing message to stand out in the sea of “Green’ sameness, while assimilating different stakeholder interpretations of ESG?

POWERFULLY SIMPLE SOLUTION
Give Lazard a distinctive ESG voice by unifying, organising and then evidencing their approach to sustainable investing through a unique brand idea.

IMPACT Soft launch in July 2020 with departments across the business united behind one, powerful sustainable investing proposition.
Branding
Campaign
Digital
Financial services