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MG

MG has always stood for fun, sporty and affordable motoring. Their dealer network is the fastest growing in the UK and with a new Head Office now open in Marylebone, they are primed for big things in 2019.

In August 2018, they announced a significant refresh to their MG3 supermini, asking Limegreentangerine with partners PHM to conceive engaging creative, supporting the UK-wide launch.
Branding
Campaign
Content
Digital
Automotive

The new MG3 visual package is vibrant and assured; well specced, superb value and excellent performance. With its sporty credentials and new, aggressively designed grille, the car is well placed to weave an uplifting, surprising narrative—a bold reassertion; appealing to a youthful, style and value-conscious driver.

As an excellent supermini option, the campaign is an opportunity to capture a new generation of buyers that have no relationship with the MG heritage, writing another chapter to the story of a unique brand whilst helping resist competitive pressure.