The refreshed look embodied everything that is typically Italian. Effortless style, simplicity and finesse synonymous with Italian cooking. The proposition “For the love of Italian food” enabled us to dig deep into the brand’s rich Italian heritage, highlighting the high-quality food produce and passion to inspire delicious new meal creations.
We captured this with an evolved Napolina brand identity that still led with its heroic black base colour but with small developments to the brand mark to further aid legibility. The brand design refresh continued with a dash of effortless style and iconicity for each product, taking inspiration from Italian culture to bring stronger beauty and simplicity into your Italian cooking.