The Open Championship
The R&A, organisers of The Open, wanted to re-engage existing fans and capture new ones, with a refreshed website that pushes the The Open to the forefront as one of the world's leading sporting events.
With upwards of 100m people from around the world engaging with The Open across the calendar year, the website has never been a more important brand touch point and hub for wider fan interest. With a specific goal to broaden interest outside the tournament week, our initial site launch for The Open is focused on boosting engagement in the build up to the live event.
The aims and ambitions of the new website are to give fans the best experience of The Open, whether they are attending the Championship or following it online.
A new feature on the site, which is designed to build up and create stories of the different players' pathways to The Open through their respective qualification events.
The new site allows The R&A to move away from a single event focus, and instead seamlessly promote the next three Open events all at the same time. In turn, building anticipation and demand ahead of each tournament with rich timelines and content for each.
We also delivered a new and improved customer experience around the ticket buying journey for both Championship days and hospitality. As mobile interaction is now the key fan touchpoint for The Open, the website has been crafted to deliver a truly mobile first experience.