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Panacea required a fresh brand identity and packaging design for the launch of their pro-biotic drinks range. The pro-biotic, slightly carbonated drink contained a number of healthy ingredients and promoted a healthy lifestyle. We produced a contemporary brand identity, which positioned Panacea as a healthy lifestyle brand, not simply a drinks company. With the mark adapting the droplet and the heart symbol the brands slogan 'a drop of goodness' has become the tagline of the company while the additional iconography symbolise how Panacea is good for the Mind, Body and Soul.
Food & Drink