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Rapscalllion Soda

Rapscallion Soda specialise in fresh fruit, low sugar sodas, handmade in Glasgow, Scotland. They're a new kind of soft drink - better ingredients, better tasting, better for you.

We've been working with founder Gregor Leckie to create a punchy new packaging design (new 250ml can) with real shelf standout. We wanted to build on the subversive nature of the Rapscallion name and better communicate the all natural ingredients. A product naming strategy was developed to work alongside a distinct and rebellious brand voice.
Branding
Food & Drink

A sterile approach to layout, bold use of colour and minimal type treatments help to differentiate core range and seasonal product lines. The deliberate short stop label highlights the cans base metal, hinting at a more clinical and scientific approach to production.