The blue ink stamped brand mark and crafted typography overlaid on hand drawn risoprint illustrations, all produced inhouse by The Space, evocatively hints at the olives’ Mediterranean provenance. The design harks back to old travel documents, with various stamps and labels. The iconic brand mark has been designed from the outset to work equally well online as well as on pack. The bold navy blue colour echoes the colours found in Mediterranean architecture and the deep blue skies and seas of sunnier shores. “I’m usually wary of using specific colours in a brand logo” says Thomson, “I think it can be quite limiting, but the inky blue works like a neutral colour that blends really well with the various ingredient colours found on the packs.”
The new brand look will start to appear on shelves from the end of May 2020.
"We are beyond excited to launch our amazing new brand design that The Space Creative has developed for us. The rebrand journey was a true pleasure and they really have captured the very essence of The Real Olive Company. We can’t wait to see our new packaging on shelf!” Karin Andersson, Co-Founder.