We saw an opportunity to inject colour and personality back into a category filled with bland, overly stripped back visual identities that lacked depth, and tell Soapsmith’s brand story through a disruptive and bold redesign.
Centred around the Soul Power of ‘Urban Artistry’ we brought forward the unique, real backdrop of London that inspired the scents of Soapsmith’s products together with the craft and creativity that Sam herself pours into all of her products.
Soapsmith. A tapestry of London’s urban beauty.
Each bespoke scent has been hand blended to capture the unique moments from around the city. To accompany each bespoke scent, we created and crafted unique illustrations to reflect the real spirit of London.
At the heart of Soapsmith is our brand idea of artistry, which reflects our raw backdrop of London with the craft and care that goes into our products.