Three Mobile 5G
REWIND’s task was to bring to life the opening collection of the hotly anticipated CSM MA fashion show, created by upcoming designer Gerrit Jacob. Gerrit’s eclectic and colourful interpretations, drawn from the 80s gaming arcades and fairgrounds scene, were given a turbo-boost with Magic Leap technology and mixed reality content.
Mixed reality has the power to inject a little bit of magic into the real world and it never fails to delight and amaze. It was the perfect medium to use to augment the catwalk and further enhance the collection and Gerrit’s story. Three’s 5G removed limitations and allowed REWIND to deliver a next-gen immersive experience which created a wow moment during London Fashion Week.