We were asked to create a campaign to help normalise discussion around mental health issues by encouraging open dialogue amongst those affected – both directly and indirectly. Specifically, the campaign was aimed at men aged 30-50, Welsh language speakers and rural communities in Wales where stigma is more entrenched.
The integrated campaign was delivered across TV, outdoor advertising, print, short film and social media in February 2019. It is a little too early to measure the effects of the campaign but the aim is that it will strengthen the overall Time to Change brand across Wales and help to normalise discussion around men’s mental health.
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