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Toffein

If you’re fed up of wearing ill-prepared and poorly designed footwear that leaves you with end-of-the-day fatigue, simply take two SmartSole shoes immediately for long lasting and effective foot pain relief. The campaign centres around targeting foot pain, communicated through the graphic symbol within the SmartSole identity and a clever direct mail piece, designed to look like an oversized pack of pain relief tablets.
Campaign
Fashion