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Virgin Trains

Virgin Trains needed a solution to launch their striking new body-neutral uniform range. The new range consisted of six mix-and-match combinations, enabling Virgin Trains staff to express their individuality in a tailored wardrobe. Our idea was to create an app with a fun game element to encourage staff to build their own wardrobe and express themselves. The Wardrobe App was developed closely with the client to ensure the user journey delivered the right experience, to engage, inform and excite. We also produced photography of every combination using Virgin Trains’ staff.
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