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VividQ

By Nalla
We live in a three-dimensional world, but existing displays and holographic techniques fall flat when it comes to replicating our real-life experiences. VividQ is on a mission to change that. Using their unique software, VividQ are able to create highly realistic, 3D holograms with true depth of field. So, how do you communicate a brand so technically advanced?
Branding
Campaign
Technology

OBJECTIVES - Craft a clear narrative to explain the what, how and why of VividQ - Increase sales of those embedding VividQ’s software into R&D - Increase awareness of the benefits of true-depth holography

SOLUTIONS - Evolved, de-jargoned and clarified product offerings - Ensured the brand and its communications reflected the innovation and aspiration of the technology 

RESULTS - Raised additional £2.4m seed funding