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William Cook

The William Cook Group is a British engineering company, founded in 1840 and are the largest producer of steel castings in the UK. The Company prides themselves on being at the cutting edge of technological and industrial advances, and their website needed to reflect this innovative approach to engineering solutions. The key aim of the redesign was to raise a greater awareness of the Company’s products and services to potential and existing clients, in a streamlined way.

The new Cast Products website has been designed to act as an online brochure, clearly displaying all relevant contact, product and service information. The site was designed to complement the existing printed promotional materials, through using similar design elements as the Group’s brochures and exhibition stands.

We worked closely with the Group Chairman to create a bold design, that embodies the Company’s dynamic approach to engineering, and the Chairman’s strong vision for the future of the Company. The angled image aesthetic utilised throughout the site is a nod to the Company’s forward-thinking attitude, and the bespoke imagery used gives website visitors a peek into the modern William Cook factories where the bespoke work is produced.