We renamed the gym chain ‘Your Space’ putting the focus on its members and their personal fitness goals. We created a ‘feel good’ multi-coloured fun and friendly brand.
The logo contains a smile device that becomes a visual shorthand to the strapline ‘to feel good’. Social media plays an important part in the brand and helps to convey the relaxed and friendly tone of voice.
Brand toolkit creation includes fonts, iconography and tone of voice. Brand rollout including advertising, exteriors, wayfinding, merchandising and print. Inside, the brand experience is followed through with uplifting messages, iconography and use of accent brand colours.