Zyliss specialises in kitchen tools that are ‘designed to delight’. The brief was to refresh the Zyliss brand, presenting products that not only do a brilliant job, but also make customers smile every time they use them. We created a suite of unique food serving suggestions, beautifully arranged, to portray the design ingenuity of each product. The use of large, technical, close-up photography on all of the boxes allowed us to highlight the product's unique features and introducing hands added a human interaction with the products. All the elements combine to create a confident brand look.